Mixing a beautiful combination of a family context, emotion, slow motion delivery and a provoking sound track, this awareness advert is awe inspiring in the way it leaves you feeling.

The driver in this advert is ultimately saved by his wife and child, who create his seatbelt with their interlocked arms, stopping their father & role model from flying off the chair and, well, heading to his death. It is designed to probe your ‘what if’ gland, you know as you watch this whether you wear your seat belt or not, and if you are one of those who don’t, you know that your wife and child will not be there to save you, should you crash.

Watch it for yourself.

What do you think about this advert? Let us know!