Social Media Archive

Current Project – Gaming Alerts Ltd

By
Tom
Published: September 19, 2009Posted in: TwitterTags: , , , , ,

Gaming Alerts Ltd

http://www.gamingalerts.co.uk

Gaming Alerts are one of the biggest online portals providing the latest gambling news & promotions. Being a heavily journalistic company and having a profile of blogs already established, Social Media implementation meant that we could provide multiple new channels of distribution for the published media to a real time audience, suggesting micro blogging as the perfect social media solution to begin with.

This Social Media implementation is very direct response based, providing real time click back data, tracking and statistics showing the interest that the social media platforms audience showed to a particular story. Meanwhile, we use a designated social account as an agent to converse with influential figures and people with an interested in Gaming Alerts or it’s Micro environment.

As it was the first time we had integrated Gaming Alerts into social media, we embarked on running a special Twitter campaign with Ladbrokes Casino, in order to create ‘buzz’ and content for people to tweet / write about. This raised our social profile within our media platforms and creating a foothold to continue with as well as gaining extensive media coverage through the forms of press releases and retweets.

With the online gambling industry saturated with thousands of promotions, the signal to noise ratio for this project was inevitably going to be high, however through taking a two pronged approach to the social media for Gaming Alerts we were able to introduce both a promotional presence to Twitter and a conversational approach.

Each have their own benefits, and provide both the consumer and B2B players with different offerings.

logoConversational: GA_Social

Promotional: Gaming_Alerts

Due to Gaming Alerts operating in such a competitive market, there were bound to be problems establishing the social media platforms. The main Issue in Twitter was the ability for our genuine promotional tweets leading back to quality published articles penetrating the spam tweets set by robot accounts to occur a certain amount of times per hour.

This made it hard for genuine users, interested in the latest ‘Gaming Alerts’ to find us and follow us.

From this it was necessary to accept that the noise in the public timeline shrouding our tweets from consumer searches was out of our control, and hence the Social twitter account was born. This twitter account is in operation to find conversations to direct people to appropriate material published on Gaming Alerts and works in conjunction with the promotional account.

With a personal touch and a degree of transparency & sincerity, this is successful in building authority to members on Twitter in regards to Gaming Alerts and their published content. It also directed users to us with a far greater conversion potential, through involving ourselves with appropriate conversations and interacting with influential tweeters in the industry.

With search engines placing more and more weighting to real time updates, such as those in Twitter – it’s important for us to keep the promotional account running, as for consumers searching engines such as BingTweets which feature live update listings, they will be able to find tweets from Gaming Alerts containing promotions and stories.

Meanwhile the conversational account will remain an agent, seeking to create and involve itself in the conversations with users of Gaming Alerts’ Micro and Macro environment.

In the future we hope to integrate Gaming Alerts into further social media platforms to reach different segmented audiences & aim to carryout a detailed analysis of their social mediascape in order to better target and communicate with the right people.

To find out more information about the Social Media being developed for Gaming Alerts, e-mail us at info@wriggedmedia.co.uk

Twitter Marketing

By
Tom
Published: September 18, 2009Posted in: TwitterTags: , ,

Twitter is what is known as a Microblog.

A micro blog gives the user the opportunity to post small, real time updates which get submitted to a public timeline, which is fully searchable with the use of keywords and tags.twitter_logo

A micro blog still bears similarity to a regular blog, in the way that posts are made, and published. However, a regular blog is formed through less frequent, longer and well constructed posts, where as a microblog post can be a small update telling users what the ‘deal of the day’ is.

Twitter is the most popular micro blogging service, which has revolutionised the way in which people share information and converse through the internet, it can even be described as the voice of the internet. It’s the first place in which you can find out what the world is talking about, through analysing the trending topics.

This is where Twitter can be used as a very powerful tool from a marketing point of view, with the ability to find out what the world is talking about you can also find out what the world has to say about your brand.

By integrating yourself into this social media platform, you are able to actively involve yourself with the conversations that the world is having about your Organisation and influence the outcomes of these conversations, be that positive or negative.

The idea is to be completely transparent to your publics, a point of honesty and trust to which your publics are able to feel comfortable interacting with, sharing feedback, likes, dislikes, and a channel through which you can supply information to the people who matter on a real time basis through short, 140 character ‘tweets’.

Many different companies have embraced Twitter in many different ways, ranging from a pure customer service tool dealing directly with consumers, to a tool used to inform followers of promotions & press releases to crazy marketing stunts – whatever your company does, there are bound to be conversations occurring about your brand to which you can be involved with – and if there aren’t, i’ts the perfect opportunity to give them something to talk about!

twitter revolution

Overall, Twitter gives you the opportunity to listen to what people are saying about your company, learn about why they’re saying it and involve yourself with social engagement in order to influence these conversations on a real time basis whilst being a live point of contact for your publics.

With the right people, it can be customised to your brand and utilised as a powerful tool of public relations with limitless integration into a marketing campaign.

Facebook Marketing

By
Tom
Published: September 18, 2009Posted in: FacebookTags: , , , ,

Everyone uses Facebook. Fact.

With the recent addition of Facebook Fan pages as a form of ‘company profile’ – how can you utilize this channel of social media in order to enhance your online marketing?

As said above, everyone has Facebook, therefore theoretically you have everyone on your digital doorstep, just waiting to become a fan of your page and get involved with your brand.

A Facebook page is literally just that, a highly interactive page, full of widgets, walls, pictures, boxes and comment systems allowing for fans of this page to find many different ways of posting, commenting, liking, hating, sharing and conversing, they  allow for you to take your brand, and make it transparent, open for praise & criticism on a completely 100% public level.

How does this benefit marketing?

Once your Facebook page has an established fan base, (It’s not a race) – then you have an audience to this page who have a vested interest in the things you post, your status updates and all other input you make to the page on behalf of your brand.

1244258627_Coca-cola Facebook page

You are able to benefit from extensive interaction monitoring, allowing for you to accurately gauge activity within the page and learn all sorts about your audience from their demographics to what links / posts they ‘like’ the most.

Most of all it’s about being transparent for people with an interest in your brand to establish an honest reciprocal relationship with, and tailored correctly to your brand, a Facebook page can provide both promotional and conversational benefits to your organization.

For more information as to how Facebook Optimization can be used for your brand, email us at info@wriggedmedia.co.uk

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