Social Media Archive

Blame Sue – ‘Bigoted’ Social Media

By
Tom
Published: May 3, 2010Posted in: Facebook, Media, TwitterTags: , , ,

We all know the ‘scandalous’ comment Gordon Brown made about the person that was put in front of him whilst on campaign transit, but what’s even better is when someone takes the situation and creates thriving media out of it.

‘Blame Sue’ (http://www.blamesue.com) is a website fully integrated into social media, encouraging visitors to share what they ‘blame Sue’ for. If you’re not sure who ‘Sue’ is, she is the woman who Gordon Brown blamed for putting the ‘bigoted woman’ infront of him – and from this, has spiralled a massive social media following.

From a more serious view, this is media generated which is purely anti-labour, purely because of one mistake. This media will be more popular than any type of pro-labour social media campaigns due to its nature, which is detrimental to Labour’s efforts.

So far, Sue has been blamed for such things as global warming, 9/11, 7/7, cheating girlfriends, bad food, failed exams and more!

We love it, and I’m sure that the 80,000+ strong following do too – so, what do you blame Sue for?

Why not check it out yourself and share!

Dr Pepper integrates themselves into Social Media with their ‘What’s the Worst’ strap line.

By
Tom
Published: April 6, 2010Posted in: Facebook, Media, NewsTags: , ,

Utilizing the benefits of Social Media, Dr Pepper is being integrated into Facebook in order to provide fans with the opportunity to win cash and ringtones via their ‘What’s the worst that could happen’ tagline.

According to Marketing Magazine, a fan page dedicated to the brand will be the hub of their social media activity, challenging users to take part in their ‘What’s the worst that could happen’ takeover, tasking fans to risk embarrassing themselves by putting their status in the hand of the brand.

The fan page will be the location of brand based content, news and competitions, including the status takeover. Fans will also be given the chance to receive free ringtones which could be classed as ‘good or embarrassing’ free with their 330ml and 500ml bottles, knitting together their offline and online marketing efforts.

The social media activity will also be supported through TV advertising, as Dr Pepper plan to rerun a couple of their most popular past advertising campaigns.

Cathryn Sleight, the marketing director at Coca Cola GB commented saying ‘The Dr Pepper, ‘What’s the worst that could happen?’ creative has a successful nine-year heritage for the brand, and continues to resonate strongly with our teen audience.

“In 2010, we’re looking to bring the message to life, giving consumers a personal experience in social environments and scenarios that are relevant to them, and appeal to their sense of humour.”

By introducing their tagline into social media, Dr Pepper are opening it up to interaction from fans, creating shareable content and viral potential – highly valuable within online marketing.

Coca Cola favour social media in place of campaign sites

By
Tom
Published: January 15, 2010Posted in: FacebookTags: , , , ,

Coca Cola alongside Unilever will be taking their digital eye from traditional campaign sites which have hosted past campaigns aimed at bringing people to the dedicated page to raise awareness for their current promotions.coca-cola social media

Instead they will be switching their attention to social media platforms which host a large number of their community, bringing the campaigns straight to their target market, without trying to drag people over to their campaign pages. The aim is to engage existing community’s right on their digital doorstep, providing content to share and interact with.

Coca Cola are planning on positioning it’s Facebook and Youtube platforms as the leading channels for it’s impending international activity involving Coca Cola Zero and Fanta brands according to New Media Age.

Europe’s interactive marketing manager at Coca-Cola commented saying: “In some cases some of our campaigns won’t need a coke.com-hosted site. In most cases these will still exist as it’s the most obvious destination for a consumer, but it might only be a page linking to YouTube encouraging people to join the community there.

“We would like to place our activities and brands where people are, rather than dragging them to our platform,”

This kind of activity may pave the way for other large multinationals use of campaign pages – it’s pretty clear that the integration of campaign pages straight into social media platforms takes the content straight to the people who care about it the most.

What do you think? Would you rather large brands such as Coca-Cola bring their promotions to you via social media, or do you prefer to seek out such activity yourself, when you want it? Is this the future for brands engaging their consumers?

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