Working in central London is absolutely fantastic.
You see things and people that you wont see anywhere else; and working in Soho, this is even more the case!
What’s this got to do with marketing? Well, there exists a small coffee establishment by the name of Brewed Boy, run by a gentleman named Rob Lockyear – this coffee establishment isn’t a building, it’s a small van, tailor made to spread coffee love through Rupert St and beyond, run by someone who ‘stands in the cold for the love of making coffee’ – Eat your heart out Starbucks.
So what makes Rob and his Van different? Well, seeing as I pass it every day on the way to work – it looked interesting so I Googled ‘Brewed Boy’ and found that not only is there a presence online in the form of their blog, but they are also on Twitter!
I hit the ‘Follow’ button and discovered to my sheer delight that I was Brewed Boy’s 200th Follower. Fantastic! Informing Rob Lockyear via Twitter that I held this royal position lead to many surprises.
I headed down to Rupert St and formally introduced myself, recognizing me from Twitter, Rob proceeded to offer me a free double Espresso for my acomplishment at being his 200th follower and apologized for forgetting my special 200th Follower Cup.
What?!
This was incredible, not only was i being offered a free double Espresso, he had also made me a special 200th Follower cup to mark this special occasion.
This morning i got into work, and swiftly proceeded to head back down to Rupert St to collect my trophy, I think the picture speaks for itself.
What have we learned from this? This is a perfectly crafted example of how an online presence can benefit even the most offline of brands. Brewed Boy now has one more regular loyal customer purely due to the fact that they spent the time and effort to connect via Twitter and make me feel valued as a customer. And here I am on the internet writing about him, publishing his reach even further into the web.
Quality over Quantity people.
