We all knew it was going to happen – we just didnt know when or how, but Google and Bing have finally signed deals with Twitter in order to include real time updates in their search engine results.
This is massive news within the online marketing industry, for a long time people have speculated the effect of social media such as Twitter and real time conversation for SEO and search engine utilization, but had no proof as to the precise benefits.
Some extra information is provided at the Google Blog:
‘“Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”
Bing, Microsoft’s search engine in direct competition with Google was the first to announce their deal with Twitter, to list their live updates in their search results, however, Bing have also stated that they will be including Facebooks public updates, something that Google have not announced yet.
We shall see how this unfolds for companies online marketing – for me, it’s a great opportunity to see how I can further enhance the social media and SEO for Gaming Alerts.
What do you think? How will this will affect your marketing? Do you think this is the push that all companies need to get on board the social media train for their companies?
