Twitter is what is known as a Microblog.
A micro blog gives the user the opportunity to post small, real time updates which get submitted to a public timeline, which is fully searchable with the use of keywords and tags.
A micro blog still bears similarity to a regular blog, in the way that posts are made, and published. However, a regular blog is formed through less frequent, longer and well constructed posts, where as a microblog post can be a small update telling users what the ‘deal of the day’ is.
Twitter is the most popular micro blogging service, which has revolutionised the way in which people share information and converse through the internet, it can even be described as the voice of the internet. It’s the first place in which you can find out what the world is talking about, through analysing the trending topics.
This is where Twitter can be used as a very powerful tool from a marketing point of view, with the ability to find out what the world is talking about you can also find out what the world has to say about your brand.
By integrating yourself into this social media platform, you are able to actively involve yourself with the conversations that the world is having about your Organisation and influence the outcomes of these conversations, be that positive or negative.
The idea is to be completely transparent to your publics, a point of honesty and trust to which your publics are able to feel comfortable interacting with, sharing feedback, likes, dislikes, and a channel through which you can supply information to the people who matter on a real time basis through short, 140 character ‘tweets’.
Many different companies have embraced Twitter in many different ways, ranging from a pure customer service tool dealing directly with consumers, to a tool used to inform followers of promotions & press releases to crazy marketing stunts – whatever your company does, there are bound to be conversations occurring about your brand to which you can be involved with – and if there aren’t, i’ts the perfect opportunity to give them something to talk about!
Overall, Twitter gives you the opportunity to listen to what people are saying about your company, learn about why they’re saying it and involve yourself with social engagement in order to influence these conversations on a real time basis whilst being a live point of contact for your publics.
With the right people, it can be customised to your brand and utilised as a powerful tool of public relations with limitless integration into a marketing campaign.
