Greenpeace – Inspiring Viral campaign

Tom — Mon, 26 Apr 2010 19:05:06 +0000

Greenpeace have managed to distance themselves from their ‘tree hugging’ image and bring themselves to the forefront of the 21st century with their viral ‘Give the Earth a Hand’ campaign.

By utilising popular media channels such as Youtube, Greenpeace have made a thought provoking video with the intention to set it viral as a part of their ‘Give the Earth a Hand’ awareness campaign.

The video features images being made up of ‘reaching’ hands, showing the true things that we should be reaching for, instead of our consumer defaults, such as cars and money.

We believe that this video is a great testament to the potential power that viral videos can have in shifting a brands perception – Just look at Greenpeace, – this video was posted only 5 days ago, and has already racked up 399889 international views with literally thousands of awe inspired viewers.

Take a look yourself, let us know what you think of the video, whether it’s the design, creativity, message, delivery or anything else – we’d love to know!

» Greenpeace

Greenpeace – Inspiring Viral campaign

Greenpeace have managed to distance themselves from their ‘tree hugging’ image and bring themselves to the forefront of the 21st century with their viral ‘Give the Earth a Hand’ campaign.

Take a look yourself, let us know what you think of the video, whether it’s the design, creativity, message, delivery or anything else – we’d love to know!