John Lewis – Never Knowingly Undersold – Quality advertising

Tom — Tue, 27 Apr 2010 22:11:52 +0000

There are some adverts which are designed with such perfection, that they make you feel funny when you watch them – this is how the John Lewis makes us feel.

The advert flies the company’s current tagline ‘Never Knowingly Undersold’ - placing emphasis on the fact that this ethos runs true for a customers entire lifetime. John Lewis try to portray the important times in life that you cannot put a price on, however are worth a lot, and relate this to the value of an honest relationship with their customers.

The advert follows the growth of a little girl through the important milestones of her life, all the way through to old age and grandchildren. The whole beauty of the advert is captured in the sheer transparency and innocence of the contexts that this girl is placed in, and the ease to which we are able to relate to these and reflect on the times in life that make us who we are.

It’s thought provoking, encourages reflection and takes the viewer on a journey of their own – to us, this advert encapsulates creativity, sensitivity and empathy. An inspiring product of modern advertising.

What do you think of this advert? We’d love to know.

Greenpeace – Inspiring Viral campaign

Tom — Mon, 26 Apr 2010 19:05:06 +0000

Greenpeace have managed to distance themselves from their ‘tree hugging’ image and bring themselves to the forefront of the 21st century with their viral ‘Give the Earth a Hand’ campaign.

By utilising popular media channels such as Youtube, Greenpeace have made a thought provoking video with the intention to set it viral as a part of their ‘Give the Earth a Hand’ awareness campaign.

The video features images being made up of ‘reaching’ hands, showing the true things that we should be reaching for, instead of our consumer defaults, such as cars and money.

We believe that this video is a great testament to the potential power that viral videos can have in shifting a brands perception – Just look at Greenpeace, – this video was posted only 5 days ago, and has already racked up 399889 international views with literally thousands of awe inspired viewers.

Take a look yourself, let us know what you think of the video, whether it’s the design, creativity, message, delivery or anything else – we’d love to know!

» Creative

John Lewis – Never Knowingly Undersold – Quality advertising

What do you think of this advert? We’d love to know.

Greenpeace – Inspiring Viral campaign

Greenpeace have managed to distance themselves from their ‘tree hugging’ image and bring themselves to the forefront of the 21st century with their viral ‘Give the Earth a Hand’ campaign.

Take a look yourself, let us know what you think of the video, whether it’s the design, creativity, message, delivery or anything else – we’d love to know!