conversation Archive

Gaming Alerts Ltd

Gaming Alerts are one of the biggest online portals providing the latest gambling news & promotions. Being a heavily journalistic company and having a profile of blogs already established, Social Media implementation meant that we could provide multiple new channels of distribution for the published media to a real time audience, suggesting micro blogging as the perfect social media solution to begin with.

This Social Media implementation is very direct response based, providing real time click back data, tracking and statistics showing the interest that the social media platforms audience showed to a particular story. Meanwhile, we use a designated social account as an agent to converse with influential figures and people with an interested in Gaming Alerts or it’s Micro environment.

As it was the first time we had integrated Gaming Alerts into social media, we embarked on running a special Twitter campaign with Ladbrokes Casino, in order to create ‘buzz’ and content for people to tweet / write about. This raised our social profile within our media platforms and creating a foothold to continue with as well as gaining extensive media coverage through the forms of press releases and retweets.

With the online gambling industry saturated with thousands of promotions, the signal to noise ratio for this project was inevitably going to be high, however through taking a two pronged approach to the social media for Gaming Alerts we were able to introduce both a promotional presence to Twitter and a conversational approach.

Each have their own benefits, and provide both the consumer and B2B players with different offerings.

Conversational: GA_Social

Promotional: Gaming_Alerts

Due to Gaming Alerts operating in such a competitive market, there were bound to be problems establishing the social media platforms. The main Issue in Twitter was the ability for our genuine promotional tweets leading back to quality published articles penetrating the spam tweets set by robot accounts to occur a certain amount of times per hour.

This made it hard for genuine users, interested in the latest ‘Gaming Alerts’ to find us and follow us.

From this it was necessary to accept that the noise in the public timeline shrouding our tweets from consumer searches was out of our control, and hence the Social twitter account was born. This twitter account is in operation to find conversations to direct people to appropriate material published on Gaming Alerts and works in conjunction with the promotional account.

With a personal touch and a degree of transparency & sincerity, this is successful in building authority to members on Twitter in regards to Gaming Alerts and their published content. It also directed users to us with a far greater conversion potential, through involving ourselves with appropriate conversations and interacting with influential tweeters in the industry.

With search engines placing more and more weighting to real time updates, such as those in Twitter – it’s important for us to keep the promotional account running, as for consumers searching engines such as BingTweets which feature live update listings, they will be able to find tweets from Gaming Alerts containing promotions and stories.

Meanwhile the conversational account will remain an agent, seeking to create and involve itself in the conversations with users of Gaming Alerts’ Micro and Macro environment.

In the future we hope to integrate Gaming Alerts into further social media platforms to reach different segmented audiences & aim to carryout a detailed analysis of their social mediascape in order to better target and communicate with the right people.

To find out more information about the Social Media being developed for Gaming Alerts, e-mail us at info@wriggedmedia.co.uk