Brand Conscious is a online advertising visibility business that uses cutting edge technology to provide advertisers, agencies and publishers valuable information into the visibility and efficiency of their online advertising.

Brand Conscious is a managed service that offers the use of the technology as a stand alone instrument in conjunction with current advertising, or as a buying process.

Brand Conscious is able to buy media on behalf of agencies and advertisers using insight into visibility across their trading desk or direct with publishers, providing media that simply outperforms other buying methods.

Check out the Brand Conscious website, or alternatively get in touch for more information!

However, an article published by NMA claim that research conducted by Forrester Research suggests that only 26% of these had optimized their website for use on mobile devices whilst only 24% had conducted paid mobile search advertising.

Whilst Apps are a great tool for branding and can bring some unique technological and entertainment benefits to a brands marketing strategy - they should not be the only mobile marketing channel up for consideration.

Mobile search is proven to produce much a much higher CTR and ultimate conversion rate as opposed to traditional computer based searching. This is purely due to the circumstances in which the user is searching, on the go, people want instant information which usually converts to a conversion at the end destination.

With millions of smartphone users in the UK alone, websites are being accessed in the palm of potential customers hands, if your website is not optimised to be compatible on a mobile browser, you risk losing out on perfectly viable custom.

The moral of the story is to not just go with the hype – analyse what else a media platform brings to the table logically and do not ignore other media channels simply because they do not present the most ‘up to date glam’ – you risk alienating perfectly viable audiences.

You can keep up to date with everything that happens over here at Wrigged Towers through our Twitter account and Facebook page.

Everything from latest clients, new campaigns, hires, fires and general natter – join us along the way as we meander through the ever changing world of media.

Hello and welcome to our New Website!

Many thanks to Sticky Creation for the re-skin of our website, it’s a vast improvement from our old one!

We would also like to thank Thomas Kelly-Lord for his work on our new logo too – it all marks the launch of Wrigged Media Limited and our new, full service offering.

Check out our Services for all your digital media / marketing requirements.

We’ve increased our client base significantly, generated some fantastic results for our existing clients and developed some exciting new services.

We’d like to say a big welcome to our three new account managers, Sean Longstaff, Sarah Calderwood and Faye Harrington – these guys will be helping to take Wrigged Media to the next level, bringing some fantastic experience to the table and encouraging the growth of new clients internationally.

We’d also like to say a big thank you to our clients, suppliers and consultants for their business and hope for a successful 2011 together!

We hope that 2011 is successful for everyone reading this and hopefully this time next year, we will be celebrating another fantastic year!

You see things and people that you wont see anywhere else; and working in Soho, this is even more the case!

What’s this got to do with marketing? Well, there exists a small coffee establishment by the name of Brewed Boy, run by a gentleman named Rob Lockyear – this coffee establishment isn’t a building, it’s a small van, tailor made to spread coffee love through Rupert St and beyond, run by someone who ‘stands in the cold for the love of making coffee’ – Eat your heart out Starbucks.

So what makes Rob and his Van different? Well, seeing as I pass it every day on the way to work – it looked interesting so I Googled ‘Brewed Boy’ and found that not only is there a presence online in the form of their blog, but they are also on Twitter!

I hit the ‘Follow’ button and discovered to my sheer delight that I was Brewed Boy’s 200th Follower. Fantastic! Informing Rob Lockyear via Twitter that I held this royal position lead to many surprises.

I headed down to Rupert St and formally introduced myself, recognizing me from Twitter, Rob proceeded to offer me a free double Espresso for my acomplishment at being his 200th follower and apologized for forgetting my special 200th Follower Cup.

What?!

This was incredible, not only was i being offered a free double Espresso, he had also made me a special 200th Follower cup to mark this special occasion.

This morning i got into work, and swiftly proceeded to head back down to Rupert St to collect my trophy, I think the picture speaks for itself.

What have we learned from this? This is a perfectly crafted example of how an online presence can benefit even the most offline of brands. Brewed Boy now has one more regular loyal customer purely due to the fact that they spent the time and effort to connect via Twitter and make me feel valued as a customer. And here I am on the internet writing about him, publishing his reach even further into the web.

Quality over Quantity people.

Mixing a beautiful combination of a family context, emotion, slow motion delivery and a provoking sound track, this awareness advert is awe inspiring in the way it leaves you feeling.

The driver in this advert is ultimately saved by his wife and child, who create his seatbelt with their interlocked arms, stopping their father & role model from flying off the chair and, well, heading to his death. It is designed to probe your ‘what if’ gland, you know as you watch this whether you wear your seat belt or not, and if you are one of those who don’t, you know that your wife and child will not be there to save you, should you crash.

Watch it for yourself.

What do you think about this advert? Let us know!

‘Blame Sue’ (http://www.blamesue.com) is a website fully integrated into social media, encouraging visitors to share what they ‘blame Sue’ for. If you’re not sure who ‘Sue’ is, she is the woman who Gordon Brown blamed for putting the ‘bigoted woman’ infront of him – and from this, has spiralled a massive social media following.

From a more serious view, this is media generated which is purely anti-labour, purely because of one mistake. This media will be more popular than any type of pro-labour social media campaigns due to its nature, which is detrimental to Labour’s efforts.

So far, Sue has been blamed for such things as global warming, 9/11, 7/7, cheating girlfriends, bad food, failed exams and more!

We love it, and I’m sure that the 80,000+ strong following do too – so, what do you blame Sue for?

Why not check it out yourself and share!

The advert flies the company’s current tagline ‘Never Knowingly Undersold’  - placing emphasis on the fact that this ethos runs true for a customers entire lifetime. John Lewis try to portray the important times in life that you cannot put a price on, however are worth a lot, and relate this to the value of an honest relationship with their customers.

The advert follows the growth of a little girl through the important milestones of her life, all the way through to old age and grandchildren. The whole beauty of the advert is captured in the sheer transparency and innocence of the contexts that this girl is placed in, and the ease to which we are able to relate to these and reflect on the times in life that make us who we are.

It’s thought provoking, encourages reflection and takes the viewer on a journey of their own – to us, this advert encapsulates creativity, sensitivity and empathy. An inspiring product of modern advertising.

What do you think of this advert? We’d love to know.

By utilising popular media channels such as Youtube, Greenpeace have made a thought provoking video with the intention to set it viral as a part of their ‘Give the Earth a Hand’ awareness campaign.

The video features images being made up of ‘reaching’ hands, showing the true things that we should be reaching for, instead of our consumer defaults, such as cars and money.

We believe that this video is a great testament to the potential power that viral videos can have in shifting a brands perception – Just look at Greenpeace, – this video was posted only 5 days ago, and has already racked up 399889 international views with literally thousands of awe inspired viewers.

Take a look yourself, let us know what you think of the video, whether it’s the design, creativity, message, delivery or anything else – we’d love to know!