Twitter Archive

Current Project – Gaming Alerts Ltd

By
Tom
Published: September 19, 2009Posted in: TwitterTags: , , , , ,

Gaming Alerts Ltd

http://www.gamingalerts.co.uk

Gaming Alerts are one of the biggest online portals providing the latest gambling news & promotions. Being a heavily journalistic company and having a profile of blogs already established, Social Media implementation meant that we could provide multiple new channels of distribution for the published media to a real time audience, suggesting micro blogging as the perfect social media solution to begin with.

This Social Media implementation is very direct response based, providing real time click back data, tracking and statistics showing the interest that the social media platforms audience showed to a particular story. Meanwhile, we use a designated social account as an agent to converse with influential figures and people with an interested in Gaming Alerts or it’s Micro environment.

As it was the first time we had integrated Gaming Alerts into social media, we embarked on running a special Twitter campaign with Ladbrokes Casino, in order to create ‘buzz’ and content for people to tweet / write about. This raised our social profile within our media platforms and creating a foothold to continue with as well as gaining extensive media coverage through the forms of press releases and retweets.

With the online gambling industry saturated with thousands of promotions, the signal to noise ratio for this project was inevitably going to be high, however through taking a two pronged approach to the social media for Gaming Alerts we were able to introduce both a promotional presence to Twitter and a conversational approach.

Each have their own benefits, and provide both the consumer and B2B players with different offerings.

logoConversational: GA_Social

Promotional: Gaming_Alerts

Due to Gaming Alerts operating in such a competitive market, there were bound to be problems establishing the social media platforms. The main Issue in Twitter was the ability for our genuine promotional tweets leading back to quality published articles penetrating the spam tweets set by robot accounts to occur a certain amount of times per hour.

This made it hard for genuine users, interested in the latest ‘Gaming Alerts’ to find us and follow us.

From this it was necessary to accept that the noise in the public timeline shrouding our tweets from consumer searches was out of our control, and hence the Social twitter account was born. This twitter account is in operation to find conversations to direct people to appropriate material published on Gaming Alerts and works in conjunction with the promotional account.

With a personal touch and a degree of transparency & sincerity, this is successful in building authority to members on Twitter in regards to Gaming Alerts and their published content. It also directed users to us with a far greater conversion potential, through involving ourselves with appropriate conversations and interacting with influential tweeters in the industry.

With search engines placing more and more weighting to real time updates, such as those in Twitter – it’s important for us to keep the promotional account running, as for consumers searching engines such as BingTweets which feature live update listings, they will be able to find tweets from Gaming Alerts containing promotions and stories.

Meanwhile the conversational account will remain an agent, seeking to create and involve itself in the conversations with users of Gaming Alerts’ Micro and Macro environment.

In the future we hope to integrate Gaming Alerts into further social media platforms to reach different segmented audiences & aim to carryout a detailed analysis of their social mediascape in order to better target and communicate with the right people.

To find out more information about the Social Media being developed for Gaming Alerts, e-mail us at info@wriggedmedia.co.uk

Twitter Marketing

By
Tom
Published: September 18, 2009Posted in: TwitterTags: , ,

Twitter is what is known as a Microblog.

A micro blog gives the user the opportunity to post small, real time updates which get submitted to a public timeline, which is fully searchable with the use of keywords and tags.twitter_logo

A micro blog still bears similarity to a regular blog, in the way that posts are made, and published. However, a regular blog is formed through less frequent, longer and well constructed posts, where as a microblog post can be a small update telling users what the ‘deal of the day’ is.

Twitter is the most popular micro blogging service, which has revolutionised the way in which people share information and converse through the internet, it can even be described as the voice of the internet. It’s the first place in which you can find out what the world is talking about, through analysing the trending topics.

This is where Twitter can be used as a very powerful tool from a marketing point of view, with the ability to find out what the world is talking about you can also find out what the world has to say about your brand.

By integrating yourself into this social media platform, you are able to actively involve yourself with the conversations that the world is having about your Organisation and influence the outcomes of these conversations, be that positive or negative.

The idea is to be completely transparent to your publics, a point of honesty and trust to which your publics are able to feel comfortable interacting with, sharing feedback, likes, dislikes, and a channel through which you can supply information to the people who matter on a real time basis through short, 140 character ‘tweets’.

Many different companies have embraced Twitter in many different ways, ranging from a pure customer service tool dealing directly with consumers, to a tool used to inform followers of promotions & press releases to crazy marketing stunts – whatever your company does, there are bound to be conversations occurring about your brand to which you can be involved with – and if there aren’t, i’ts the perfect opportunity to give them something to talk about!

twitter revolution

Overall, Twitter gives you the opportunity to listen to what people are saying about your company, learn about why they’re saying it and involve yourself with social engagement in order to influence these conversations on a real time basis whilst being a live point of contact for your publics.

With the right people, it can be customised to your brand and utilised as a powerful tool of public relations with limitless integration into a marketing campaign.

Wrigged: Social Media Marketing

By
Tom
Published: August 29, 2009Posted in: TwitterTags: , ,

Welcome to Wrigged: Social Media Marketing Services.

logo21

Wrigged is designed to keep its finger on the pulse of Social Media & how its integration into marketing is both creative and incredibly effective with a substantial Return on Involvement.

Social Media isn’t just about constantly tweeting on Twitter, or inviting thousands of friends on Facebook – it’s about getting involved with your publics, in the conversations that matter the most, the ones about your brand.

Many marketeers expect to implement ‘Social Media’ into their company with visions of having substantial ROI within a week. Wrong. Social media implementation is a qualitative process and should not be rushed.

With patience & dedication, the channels you implement will start to form their own communities in which you’re involved with, actively shaping the conversations about your brand whilst being a transparent point of contact to which your publics can interact with, but first, you need to know exactly the social metrics which surround your brand.

We can listen to and interpret the current social activity surrounding your brand, turning what we hear into trackable and quantifiable information which can be then channeled into a campaign.

Whether you choose to implement Social Media Marketing to raise brand awareness, enhance your PR, provide better customer service or provide live updates (The list is endless…) – Social Media provides an unlimited source of customisable potential with the ability to really pull your brand into the 21st Century – and hand over the branding to the people who matter the most, your publics.

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