News Archive

Facebook set to improve their contextual targeting Advertising Platform

By
Tom
Published: March 24, 2010Posted in: Facebook, NewsTags: ,

There’s been flack aimed at Facebook recently due to its contextual targeting sometimes misdirecting ads to the wrong people.

This misdirection is harmful for Facebooks advertising product, resulting in a healthy new crackdown on their demographic data abusers.

This crackdown is mainly aimed at aggressive marketers who use the advertising service to target adverts with irrelevant messages to untargeted demographics. For example, the targeting of an advert with ’28 male, London’ as the ad text, but the product or service having no specific targeting would result in this advert being rejected.

Facebook will also be increasing the rejection of adverts which include an incentive to click through, but do not deliver on the promise for multiple pages, if at all.

However, if the product or service advertised does relate to the age and location of a specific demographic, the ads with this information will not be rejected. This crackdown will be powered by part digital and part human based intervention – meaning that there will be the efficiency of digital scanning and the judgement of human opinion.

This will hopefully greatly improve the quality and response that users have towards contextually based ads.

Is advertising on Twitter viable? Leading brands say no, but agencies remain optimistic

By
Tom
Published: March 12, 2010Posted in: News, TwitterTags:

Twitter is due to release its long awaited advertising platform within the first half of this year, integrating the functionality to place small, ‘Tweet Style’ adverts within the search results pages.twitter-logo

However, this addition to the 100 Million strong micro blogging site has received both positive and negative feedback from industry professionals. The ISBA Chair & Marketing manager at the Post Office, Alex Tait expressed concern that the addition of adverts could interfere with brands social media campaigns.

Due to the unregulated & conversational nature of Twitter, the integration of adverts and social media campaigns within the same social sphere has the potential to create

contradicting messages as well as the detrimental chance that adverts appear next to negative tweets.

In opposition to this, several online marketing experts have commented expressing the powerful potential that this new advertising system can be for brands. Ciaran Norris, the head of social media at Mindshare said that ‘Brands will definitely want to try this. Twitter has a decent audience and brands will want to test how they can connect to people.’

The advertising model will be made available to agencies first, then opened up to everyone with a self service platform, similar to Facebook adverts.

Wrigged Media Launches ‘MyUniGuide.co.uk’

By
Tom
Published: February 16, 2010Posted in: NewsTags:
Wrigged Media have today launched a brand new website targeted at Current & New students, acting as a portal providing the latest promotions, student discounts, news, uni guides and free stuff.

The website is to feature a strong social media integration, with Facebook hosting its marketing roots in order to grow the websites visibility, popularity and ultimate long term success.

Featuring brands such as Zavvi, Apple, Play.com and Nike Store – the scope of brands and discounts is broad, catering for all niches whilst staying focused on the student demographic, both new and current.

The site is to feature helpful uni guides written by students, for students, explaining some of the main issues and problems students face when at uni, and ways to overcome these – quality content directed appropriately to the people who need it.

The website will be using a mix of social media marketing and PPC advertising in order to get it off the ground – why not check it out, it’s our latest baby!

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