News Archive

Happy New Year!

By
Tom
Published: January 6, 2011Posted in: NewsTags: , ,

2010 has seen a lot of positive development for Wrigged Media

We’ve increased our client base significantly, generated some fantastic results for our existing clients and developed some exciting new services.

We’d like to say a big welcome to our three new account managers, Sean Longstaff, Sarah Calderwood and Faye Harrington – these guys will be helping to take Wrigged Media to the next level, bringing some fantastic experience to the table and encouraging the growth of new clients internationally.

We’d also like to say a big thank you to our clients, suppliers and consultants for their business and hope for a successful 2011 together!

We hope that 2011 is successful for everyone reading this and hopefully this time next year, we will be celebrating another fantastic year!

Greenpeace – Inspiring Viral campaign

By
Tom
Published: April 26, 2010Posted in: Advert, Media, NewsTags: , , ,

Greenpeace have managed to distance themselves from their ‘tree hugging’ image and bring themselves to the forefront of the 21st century with their viral ‘Give the Earth a Hand’ campaign.

By utilising popular media channels such as Youtube, Greenpeace have made a thought provoking video with the intention to set it viral as a part of their ‘Give the Earth a Hand’ awareness campaign.

The video features images being made up of ‘reaching’ hands, showing the true things that we should be reaching for, instead of our consumer defaults, such as cars and money.

We believe that this video is a great testament to the potential power that viral videos can have in shifting a brands perception – Just look at Greenpeace, – this video was posted only 5 days ago, and has already racked up 399889 international views with literally thousands of awe inspired viewers.

Take a look yourself, let us know what you think of the video, whether it’s the design, creativity, message, delivery or anything else – we’d love to know!

Spending by big brands makes Google a $2bn Q1 Profit.

By
Tom
Published: April 16, 2010Posted in: NewsTags: ,

In the first Quarter of 2010, it is reported that Google managed a $1.69bn profit (£1.3bn) which is a 38% increase for the same quarter last year. The search giant attributes this increase to the spending of large advertisers and big brands.

It’s not just the profit that has increased, there’s no smoke without fire, and with revenue up by 23% from last year, Q1 2010 has seen figures of $6.77bn (£4.39bn) which Google attributes to the improving economy encouraging big brands to spend on advertising again.

The UK accounts for 13% of Google’s overall business and generated revenue of £842m in Q1, up by 15% from Q1 2009.

The increase in growth has been explained by an increase in consumers clicking on Google’s sponsored adverts listed in the search results, namely increasing by 15% in Q1 2010 compared to Q1 2009. This combined with large advertisers returning to Adwords have been the central reasons for the company’s expansion.

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