News Archive

Greenpeace – Inspiring Viral campaign

By
Tom
Published: April 26, 2010Posted in: Advert, Media, NewsTags: , , ,

Greenpeace have managed to distance themselves from their ‘tree hugging’ image and bring themselves to the forefront of the 21st century with their viral ‘Give the Earth a Hand’ campaign.

By utilising popular media channels such as Youtube, Greenpeace have made a thought provoking video with the intention to set it viral as a part of their ‘Give the Earth a Hand’ awareness campaign.

The video features images being made up of ‘reaching’ hands, showing the true things that we should be reaching for, instead of our consumer defaults, such as cars and money.

We believe that this video is a great testament to the potential power that viral videos can have in shifting a brands perception – Just look at Greenpeace, – this video was posted only 5 days ago, and has already racked up 399889 international views with literally thousands of awe inspired viewers.

Take a look yourself, let us know what you think of the video, whether it’s the design, creativity, message, delivery or anything else – we’d love to know!

Spending by big brands makes Google a $2bn Q1 Profit.

By
Tom
Published: April 16, 2010Posted in: NewsTags: ,

In the first Quarter of 2010, it is reported that Google managed a $1.69bn profit (£1.3bn) which is a 38% increase for the same quarter last year. The search giant attributes this increase to the spending of large advertisers and big brands.

It’s not just the profit that has increased, there’s no smoke without fire, and with revenue up by 23% from last year, Q1 2010 has seen figures of $6.77bn (£4.39bn) which Google attributes to the improving economy encouraging big brands to spend on advertising again.

The UK accounts for 13% of Google’s overall business and generated revenue of £842m in Q1, up by 15% from Q1 2009.

The increase in growth has been explained by an increase in consumers clicking on Google’s sponsored adverts listed in the search results, namely increasing by 15% in Q1 2010 compared to Q1 2009. This combined with large advertisers returning to Adwords have been the central reasons for the company’s expansion.

Dr Pepper integrates themselves into Social Media with their ‘What’s the Worst’ strap line.

By
Tom
Published: April 6, 2010Posted in: Facebook, Media, NewsTags: , ,

Utilizing the benefits of Social Media, Dr Pepper is being integrated into Facebook in order to provide fans with the opportunity to win cash and ringtones via their ‘What’s the worst that could happen’ tagline.

According to Marketing Magazine, a fan page dedicated to the brand will be the hub of their social media activity, challenging users to take part in their ‘What’s the worst that could happen’ takeover, tasking fans to risk embarrassing themselves by putting their status in the hand of the brand.

The fan page will be the location of brand based content, news and competitions, including the status takeover. Fans will also be given the chance to receive free ringtones which could be classed as ‘good or embarrassing’ free with their 330ml and 500ml bottles, knitting together their offline and online marketing efforts.

The social media activity will also be supported through TV advertising, as Dr Pepper plan to rerun a couple of their most popular past advertising campaigns.

Cathryn Sleight, the marketing director at Coca Cola GB commented saying ‘The Dr Pepper, ‘What’s the worst that could happen?’ creative has a successful nine-year heritage for the brand, and continues to resonate strongly with our teen audience.

“In 2010, we’re looking to bring the message to life, giving consumers a personal experience in social environments and scenarios that are relevant to them, and appeal to their sense of humour.”

By introducing their tagline into social media, Dr Pepper are opening it up to interaction from fans, creating shareable content and viral potential – highly valuable within online marketing.

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