‘Blame Sue’ (http://www.blamesue.com) is a website fully integrated into social media, encouraging visitors to share what they ‘blame Sue’ for. If you’re not sure who ‘Sue’ is, she is the woman who Gordon Brown blamed for putting the ‘bigoted woman’ infront of him – and from this, has spiralled a massive social media following.

From a more serious view, this is media generated which is purely anti-labour, purely because of one mistake. This media will be more popular than any type of pro-labour social media campaigns due to its nature, which is detrimental to Labour’s efforts.

So far, Sue has been blamed for such things as global warming, 9/11, 7/7, cheating girlfriends, bad food, failed exams and more!

We love it, and I’m sure that the 80,000+ strong following do too – so, what do you blame Sue for?

Why not check it out yourself and share!

By utilising popular media channels such as Youtube, Greenpeace have made a thought provoking video with the intention to set it viral as a part of their ‘Give the Earth a Hand’ awareness campaign.

The video features images being made up of ‘reaching’ hands, showing the true things that we should be reaching for, instead of our consumer defaults, such as cars and money.

We believe that this video is a great testament to the potential power that viral videos can have in shifting a brands perception – Just look at Greenpeace, – this video was posted only 5 days ago, and has already racked up 399889 international views with literally thousands of awe inspired viewers.

Take a look yourself, let us know what you think of the video, whether it’s the design, creativity, message, delivery or anything else – we’d love to know!

According to Marketing Magazine, a fan page dedicated to the brand will be the hub of their social media activity, challenging users to take part in their ‘What’s the worst that could happen’ takeover, tasking fans to risk embarrassing themselves by putting their status in the hand of the brand.

The fan page will be the location of brand based content, news and competitions, including the status takeover. Fans will also be given the chance to receive free ringtones which could be classed as ‘good or embarrassing’ free with their 330ml and 500ml bottles, knitting together their offline and online marketing efforts.

The social media activity will also be supported through TV advertising, as Dr Pepper plan to rerun a couple of their most popular past advertising campaigns.

Cathryn Sleight, the marketing director at Coca Cola GB commented saying ‘The Dr Pepper, ‘What’s the worst that could happen?’ creative has a successful nine-year heritage for the brand, and continues to resonate strongly with our teen audience.

“In 2010, we’re looking to bring the message to life, giving consumers a personal experience in social environments and scenarios that are relevant to them, and appeal to their sense of humour.”

By introducing their tagline into social media, Dr Pepper are opening it up to interaction from fans, creating shareable content and viral potential – highly valuable within online marketing.

Head of mobile at creative agency Ogilvy, Scott Seaborn commented saying that “Mobile apps are starting to infiltrate outdoor creative advertising… Orange’s SMS [customer loyalty] campaign, Orange Wednesdays, rarely featured in its above-the-line marketing until the launch of the Orange Wednesday’s iPhone app.”

Due to the success of the Orange Wednesday’s app, it was used as the focus of last month’s TV ad campaign. This is due to Orange, among other brands believing that mobile apps are key to engaging and retaining customers.

It’s not just the telephone network companies that are beginning to see the value of integrating their marketing efforts into marketing via mobile in order to retain customers. British Gas have recently begun to engage with their customers through an iPhone  app which allows users to calculate their gas bill. This has also been a centric focus in their outdoor advertising campaign too.

DirectGov have used their iPhone app on the Applestore to gain feedback about their approach to mobile which has helped to shape their overall marketing strategy.

What are your thoughts? We’d love to know – feel free to comment below.

Here’s the ad:-

Here’s the Lich King:- (Skip to 01:00)

This is outrageously brilliant! What do you think? Are Blizzard Entertainment on a warpath to claim back their new Lich King? Or has this ad gone under the radar?

I bought it with Assassins Creed 2 – one of my favourite types of game in the world, ever. When i first had my PS3 last year, I had the first Assassins Creed which while it looked as if it would be amazing, it was unfortunetely repetitive and a bit disapointing. I was delighted to discover that Assassins Creed 2 had taken everything that was wrong with the first one, and blown it out of the water with an epic sequel – to which i completely agree!

However I’m now at the point where I want to broaden my 1 game horizon and give it a sibling – only one though, I’ve not got the time for any more. This leads me to the killer question – Which one?! There are so many fantastic titles out there at the moment, and some absolute corkers on way very soon (FF13!!! ) – here are my choices!

Call of Duty, Modern Warfare 2 - I’ve never played this game, but I’ve heard by far too many people about how absolutely amazing it is, and to be honest, i should really man up and get into an FPS as lately i’ve been far to engrossed with RPG’s.With stunning graphics and a modern day setting, this seems like the FPS to quench my thirst for bullets, rather than 1920 based shoot em ups with guns that probably shouldn’t exist.

Bayonetta – Again, I know jack about this game other than it looks pretty. I’ve been told by friends that it resembles the popular ‘Devil May Cry’ series with its fast pace, action based carnage – but again, i need someone else’s feedback on that (anyone?). I guess these types of games are great for escapism, hack and slash button mash.

Darksiders – One of my good friends James said that this is one of those games you play when your internets broken…not sure if that’s a good thing. I’ve read a few reviews about this game all raving about how good it is, IGN even commented saying that it resembled Zelda in parts, and the Ocarina of Time is one of the best games ever made, so that’s a good start!

So people – I need help, I’d like to choose one of these but if anyone has any suggestions outside of these three, please go ahead – there’s a lot I need to catch up on and a lot of games that I still don’t know about!

P.S. GTA 4 hasn’t been ignored, it’s on the to ‘buy’ list.

If you’ve ever followed my old blog, you’ll know that I published regular reviews of episodes, theories and ideas as new episodes were aired – and I miss that!

So – here are my thoughts on season six!

We were left with a dramatic ending, exposed to Jacob, found out that Locke isn’t actually Locke and told that ‘they’re coming’ – Who are coming? I have no idea how season six will knit everything we’ve seen together, however  I do have some ideas about some independent factors.

I don’t think the bomb went off – or if it did go off, i don’t think it’s what will affect the losties, I believe that Elouise turned the wheel which will place all of the losties on one timeline, why? Let me explain. Elouise always knew Daniel Faraday’s destiny, she always knew that he would get shot and that he MUST get shot by her in order to start off a sequence of events.

How does she know this? Because she was a part of the sequence of events, why was it so crucial that she had to send back her own son to be shot by herself 30 years before?

Lets go back to when we last saw Elouise the finale, it was when Richard hit her over the head to ‘protect the leader’ – she was out cold, we don’t know what happened after that, but what we do know is that Elouise gets off the Island, and is determined to make sure that Daniel Faraday fulfills his ‘destiny’ – so what if his destiny was to die so that Elouise agrees to help the Losties and in doing so realises what she must do?

When Benjamin Linus turned the wheel, he was transported off the Island into the ‘exit zone’ – this would explain how Elouise left the island with no explanation so far and how she knew so much, she was in the losties current ‘present’ and learned the sequence of events which had lead to that moment.

That’s just my thoughts, there are thousands of theories flying about as to the finale and what will happen and how it all comes together, what are your thoughts? I’d love to know!

Something had to be done to counter music piracy other than the

standard warnings which, lets be honest, no one really listened to. Spotify presents a unique way to enjoy music.

Standard out of the box Spotify gives you access to stream hundreds of thousands of tracks (in a media player format with constructable playlists) old and new with adverts played intermittently every 7/8 songs, more frequent in peak times. These adverts pay for the premiums that Spotify have to pay the record labels ultimately delivering consumers what they want. Free music.

In its early stages, anyone could sign up to Spotify, however now that it has grown it is accessible by invite only, and we have four of them!

Premium Spotify will set you back £9.99 per month, removing all adverts, upping the streaming quality to 320 kbps and allowing for offline mode! (which speaks for itself)

Is this kind of arrangement the future of shareable music? Is Spotify the way that digital music should go in order to eliminate piracy? Let us know your thoughts and if you want a Spotify invite just let us know! I’m sure we’re more than happy to give you one.

The Sci-Fi epic is set to hit the big screen on December 18th, but before then their online marketing campaign is well and truly underway!

Firstly, their Twitter account is now available to follow, @officialavatar – Tweeting all things avatar!

They have also released a fantastic interactive trailer for people to download, giving insights into the creation, development and launch of the mammoth film as well as all of the current trailers on offer!

This content rich app is available to download here

I know i’m ready for the release of this film, there’s no doubt it’s going to be a revolutionary masterpiece – for all of you interested in the trailers, check this one out. It rocks!

Are you looking forward to Avatar’s release? Have you checked out all the trailers? Let us know your thoughts on James Cameron’s Avatar.

Love it? Hate it? Let us know