‘Blame Sue’ (http://www.blamesue.com) is a website fully integrated into social media, encouraging visitors to share what they ‘blame Sue’ for. If you’re not sure who ‘Sue’ is, she is the woman who Gordon Brown blamed for putting the ‘bigoted woman’ infront of him – and from this, has spiralled a massive social media following.

From a more serious view, this is media generated which is purely anti-labour, purely because of one mistake. This media will be more popular than any type of pro-labour social media campaigns due to its nature, which is detrimental to Labour’s efforts.

So far, Sue has been blamed for such things as global warming, 9/11, 7/7, cheating girlfriends, bad food, failed exams and more!

We love it, and I’m sure that the 80,000+ strong following do too – so, what do you blame Sue for?

Why not check it out yourself and share!

According to Marketing Magazine, a fan page dedicated to the brand will be the hub of their social media activity, challenging users to take part in their ‘What’s the worst that could happen’ takeover, tasking fans to risk embarrassing themselves by putting their status in the hand of the brand.

The fan page will be the location of brand based content, news and competitions, including the status takeover. Fans will also be given the chance to receive free ringtones which could be classed as ‘good or embarrassing’ free with their 330ml and 500ml bottles, knitting together their offline and online marketing efforts.

The social media activity will also be supported through TV advertising, as Dr Pepper plan to rerun a couple of their most popular past advertising campaigns.

Cathryn Sleight, the marketing director at Coca Cola GB commented saying ‘The Dr Pepper, ‘What’s the worst that could happen?’ creative has a successful nine-year heritage for the brand, and continues to resonate strongly with our teen audience.

“In 2010, we’re looking to bring the message to life, giving consumers a personal experience in social environments and scenarios that are relevant to them, and appeal to their sense of humour.”

By introducing their tagline into social media, Dr Pepper are opening it up to interaction from fans, creating shareable content and viral potential – highly valuable within online marketing.

This misdirection is harmful for Facebooks advertising product, resulting in a healthy new crackdown on their demographic data abusers.

This crackdown is mainly aimed at aggressive marketers who use the advertising service to target adverts with irrelevant messages to untargeted demographics. For example, the targeting of an advert with ’28 male, London’ as the ad text, but the product or service having no specific targeting would result in this advert being rejected.

Facebook will also be increasing the rejection of adverts which include an incentive to click through, but do not deliver on the promise for multiple pages, if at all.

However, if the product or service advertised does relate to the age and location of a specific demographic, the ads with this information will not be rejected. This crackdown will be powered by part digital and part human based intervention – meaning that there will be the efficiency of digital scanning and the judgement of human opinion.

This will hopefully greatly improve the quality and response that users have towards contextually based ads.

Coca Cola alongside Unilever will be taking their digital eye from traditional campaign sites which have hosted past campaigns aimed at bringing people to the dedicated page to raise awareness for their current promotions.

Instead they will be switching their attention to social media platforms which host a large number of their community, bringing the campaigns straight to their target market, without trying to drag people over to their campaign pages. The aim is to engage existing community’s right on their digital doorstep, providing content to share and interact with.

Coca Cola are planning on positioning it’s Facebook and Youtube platforms as the leading channels for it’s impending international activity involving Coca Cola Zero and Fanta brands according to New Media Age.

Europe’s interactive marketing manager at Coca-Cola commented saying: “In some cases some of our campaigns won’t need a coke.com-hosted site. In most cases these will still exist as it’s the most obvious destination for a consumer, but it might only be a page linking to YouTube encouraging people to join the community there.

“We would like to place our activities and brands where people are, rather than dragging them to our platform,”

This kind of activity may pave the way for other large multinationals use of campaign pages – it’s pretty clear that the integration of campaign pages straight into social media platforms takes the content straight to the people who care about it the most.

What do you think? Would you rather large brands such as Coca-Cola bring their promotions to you via social media, or do you prefer to seek out such activity yourself, when you want it? Is this the future for brands engaging their consumers?

Morph Suits are awesome.

I bought one for Halloween and had the best time out and about in Bournemouth with my mates – they are pure genius – here’s me to the right sporting a rather nice set of accessories with mine.

What i find more impressive is the perfect use of Facebook in order to promote, spread the word, share peoples use of the suits and be a base of inspiration.

Due to the anonymity of the Morph Suits, users are able to upload their pictures with confidence and share their creative uses of their suits, sharing with others and inspiring people who are yet to get involved with the craze!

Nearing 30,000 fans, the Morph Suit fanpage is certainly growing and fast, with more and more people discovering the fanpage they are also discovering what morph suits actually are and I would imagine that the fanpage leads to a lot of conversions from fans to customers.

Facebook’s viral capacity means that the more people who become fans, the more of their friends will see this activity in their news feed and check it out themselves, for more information, check out my Facebook Marketing page.

I’m really excited to see where the Morph Suits fanpage goes from here, how they deal with expanding and what other channels they go into as well as Facebook – I’m certain that many universities summer balls will have hundreds of people sporting the ‘Lycra Look’.

Good on you Morphsuits.com – you’re a great example of social media marketing done in a perfect way, best of luck with your future, you made my Halloween!

What these hackers do is alphabetically trawl through your friends, posting spam on their wall with links to websites which, no doubt, contain malicious software, crap promotions or phishing scams.

It was only the other day that my colleague was sat at her computer and got an alert from Facebook that she gets when she messages people – except she was not on Facebook. She had been the latest target, and immediately changed her password in order to stop the spammer mid ‘attack’.

So what can you do in order to protect your Facebook account from spammers?

Well, for a start – make sure you make clear the difference in being Facebook Raped, and Facebook hacked. Being ‘Fraped’ is a highly amusing past time conducted by friends updating your status to outrageous things – this can usually be avoided by ditching your current circle of friends, or simply logging out of Facebook once you’re finished.

To avoid being Facebook Hacked simply make sure you do the following:

-Avoid downloading dodgy stuff. This can be software that isn’t endorsed by a safe brand, rubbish porn or shareware items rigged with spyware – Be careful how you use P2P – used well it’s a great tool, but it’s also a great way to download something that could threaten yout systems security.

-Carry out regular spyware / adware scans. These little bastards can find their way into cheap software and free downloads, some designed to spam adverts, some designed to steal personal information such as log in details. I’ve used Adaware for years – you can get a free copy here

-Change your social network passwords regularly! Even if you have a rotation system going that only you know, it’s better than keeping one that could be hacked and used for spamming uses.

-Be careful where you log in! Your system may be a super safe place to access Facebook but other peoples systems may not be, which could result in being hacked from their system, even if you’rs is perfectly safe.

-Use Firefox instead of Internet Explorer. Sorry Microsoft – but it’s about as safe as a heart attack. Firefox / Google Chrome are a lot more secure and offer a lot better protection than Internet Explorer when browsing the web.

Overall just be a Savvy Socialist – keep your system clean and use initiative when downloading or installing things. Does it look safe? Have you scanned your system for a while? When was the last time you refreshed your passwords for important things?

Keep a tab on these things and you should be fine.

With the recent addition of Facebook Fan pages as a form of ‘company profile’ – how can you utilize this channel of social media in order to enhance your online marketing?

As said above, everyone has Facebook, therefore theoretically you have everyone on your digital doorstep, just waiting to become a fan of your page and get involved with your brand.

A Facebook page is literally just that, a highly interactive page, full of widgets, walls, pictures, boxes and comment systems allowing for fans of this page to find many different ways of posting, commenting, liking, hating, sharing and conversing, they  allow for you to take your brand, and make it transparent, open for praise & criticism on a completely 100% public level.

How does this benefit marketing?

Once your Facebook page has an established fan base, (It’s not a race) – then you have an audience to this page who have a vested interest in the things you post, your status updates and all other input you make to the page on behalf of your brand.

You are able to benefit from extensive interaction monitoring, allowing for you to accurately gauge activity within the page and learn all sorts about your audience from their demographics to what links / posts they ‘like’ the most.

Most of all it’s about being transparent for people with an interest in your brand to establish an honest reciprocal relationship with, and tailored correctly to your brand, a Facebook page can provide both promotional and conversational benefits to your organization.

For more information as to how Facebook Optimization can be used for your brand, email us at info@wriggedmedia.co.uk