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Blame Sue – ‘Bigoted’ Social Media

By
Tom
Published: May 3, 2010Posted in: Facebook, Media, TwitterTags: , , ,

We all know the ‘scandalous’ comment Gordon Brown made about the person that was put in front of him whilst on campaign transit, but what’s even better is when someone takes the situation and creates thriving media out of it.

‘Blame Sue’ (http://www.blamesue.com) is a website fully integrated into social media, encouraging visitors to share what they ‘blame Sue’ for. If you’re not sure who ‘Sue’ is, she is the woman who Gordon Brown blamed for putting the ‘bigoted woman’ infront of him – and from this, has spiralled a massive social media following.

From a more serious view, this is media generated which is purely anti-labour, purely because of one mistake. This media will be more popular than any type of pro-labour social media campaigns due to its nature, which is detrimental to Labour’s efforts.

So far, Sue has been blamed for such things as global warming, 9/11, 7/7, cheating girlfriends, bad food, failed exams and more!

We love it, and I’m sure that the 80,000+ strong following do too – so, what do you blame Sue for?

Why not check it out yourself and share!

Dr Pepper integrates themselves into Social Media with their ‘What’s the Worst’ strap line.

By
Tom
Published: April 6, 2010Posted in: Facebook, Media, NewsTags: , ,

Utilizing the benefits of Social Media, Dr Pepper is being integrated into Facebook in order to provide fans with the opportunity to win cash and ringtones via their ‘What’s the worst that could happen’ tagline.

According to Marketing Magazine, a fan page dedicated to the brand will be the hub of their social media activity, challenging users to take part in their ‘What’s the worst that could happen’ takeover, tasking fans to risk embarrassing themselves by putting their status in the hand of the brand.

The fan page will be the location of brand based content, news and competitions, including the status takeover. Fans will also be given the chance to receive free ringtones which could be classed as ‘good or embarrassing’ free with their 330ml and 500ml bottles, knitting together their offline and online marketing efforts.

The social media activity will also be supported through TV advertising, as Dr Pepper plan to rerun a couple of their most popular past advertising campaigns.

Cathryn Sleight, the marketing director at Coca Cola GB commented saying ‘The Dr Pepper, ‘What’s the worst that could happen?’ creative has a successful nine-year heritage for the brand, and continues to resonate strongly with our teen audience.

“In 2010, we’re looking to bring the message to life, giving consumers a personal experience in social environments and scenarios that are relevant to them, and appeal to their sense of humour.”

By introducing their tagline into social media, Dr Pepper are opening it up to interaction from fans, creating shareable content and viral potential – highly valuable within online marketing.

Facebook set to improve their contextual targeting Advertising Platform

By
Tom
Published: March 24, 2010Posted in: Facebook, NewsTags: ,

There’s been flack aimed at Facebook recently due to its contextual targeting sometimes misdirecting ads to the wrong people.

This misdirection is harmful for Facebooks advertising product, resulting in a healthy new crackdown on their demographic data abusers.

This crackdown is mainly aimed at aggressive marketers who use the advertising service to target adverts with irrelevant messages to untargeted demographics. For example, the targeting of an advert with ’28 male, London’ as the ad text, but the product or service having no specific targeting would result in this advert being rejected.

Facebook will also be increasing the rejection of adverts which include an incentive to click through, but do not deliver on the promise for multiple pages, if at all.

However, if the product or service advertised does relate to the age and location of a specific demographic, the ads with this information will not be rejected. This crackdown will be powered by part digital and part human based intervention – meaning that there will be the efficiency of digital scanning and the judgement of human opinion.

This will hopefully greatly improve the quality and response that users have towards contextually based ads.

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