Creative Archive

The most amazing Wear your Seatbelt advert ever – Embrace Life.

By
Tom
Published: May 5, 2010Posted in: Advert, CreativeTags: , ,

This advert is simply stunning. Most seat belt awareness adverts attack the viewers with threats of violent consequence and guilt – this one however, takes a far different approach.

Mixing a beautiful combination of a family context, emotion, slow motion delivery and a provoking sound track, this awareness advert is awe inspiring in the way it leaves you feeling.

The driver in this advert is ultimately saved by his wife and child, who create his seatbelt with their interlocked arms, stopping their father & role model from flying off the chair and, well, heading to his death. It is designed to probe your ‘what if’ gland, you know as you watch this whether you wear your seat belt or not, and if you are one of those who don’t, you know that your wife and child will not be there to save you, should you crash.

Watch it for yourself.

What do you think about this advert? Let us know!

John Lewis – Never Knowingly Undersold – Quality advertising

By
Tom
Published: April 27, 2010Posted in: Advert, CreativeTags: , ,

There are some adverts which are designed with such perfection, that they make you feel funny when you watch them – this is how the John Lewis makes us feel.

The advert flies the company’s current tagline ‘Never Knowingly Undersold’  - placing emphasis on the fact that this ethos runs true for a customers entire lifetime. John Lewis try to portray the important times in life that you cannot put a price on, however are worth a lot, and relate this to the value of an honest relationship with their customers.

The advert follows the growth of a little girl through the important milestones of her life, all the way through to old age and grandchildren. The whole beauty of the advert is captured in the sheer transparency and innocence of the contexts that this girl is placed in, and the ease to which we are able to relate to these and reflect on the times in life that make us who we are.

It’s thought provoking, encourages reflection and takes the viewer on a journey of their own – to us, this advert encapsulates creativity, sensitivity and empathy. An inspiring product of modern advertising.

What do you think of this advert? We’d love to know.