We all know the ‘scandalous’ comment Gordon Brown made about the person that was put in front of him whilst on campaign transit, but what’s even better is when someone takes the situation and creates thriving media out of it.
‘Blame Sue’ (http://www.blamesue.com) is a website fully integrated into social media, encouraging visitors to share what they ‘blame Sue’ for. If you’re not sure who ‘Sue’ is, she is the woman who Gordon Brown blamed for putting the ‘bigoted woman’ infront of him – and from this, has spiralled a massive social media following.
From a more serious view, this is media generated which is purely anti-labour, purely because of one mistake. This media will be more popular than any type of pro-labour social media campaigns due to its nature, which is detrimental to Labour’s efforts.
So far, Sue has been blamed for such things as global warming, 9/11, 7/7, cheating girlfriends, bad food, failed exams and more!
We love it, and I’m sure that the 80,000+ strong following do too – so, what do you blame Sue for?
It’s interesting to see your view that the website is anti-labour when it’s intention was purely a bit of fun, although I appreciate how it could be seen in this way.
The majority of the posting is nonsensical with any political mentions spread across all parties, for instance David Cameron’s shiny slap head being particularly popular! Anyway, I’m glad you like it and carry on blaming!
We love it! It’s just interesting to look at how someone’s small mistake at a time of sensitivity such as an election, can spawn media such as this little beauty! Blame Sue!
I’m finding it quite addictive and so are others I’ve spoken to, but I can’t put my finger on why.. is it the challenge to put the most funny or outrageous blame on there and then get recognition for it with a comment, I don’t know. It’ll be interesting to see if this burns out after the election dies down or carries on regardless of what Sue stands for
I’m in the Advertising business which stripped back to basics is all about getting your messages out there.
Sites such as Blame Sue should actually be a wake up call for all MPs who have lost seats by the same number of votes as no’s of visitors to this site. Politicians and the whole voting system are using methods from the Victorian era when 5 million come out to vote. 1000s of the 45 million who came out last night didn’t get to use their democratic right – this is wrong.
Blame Sue is demonstration of how Social Media can touch a nerve, trigger a reaction from the people and must be embraced for the principle it demonstrates.
Politicians network with your people. Go on Social Media sites (you, not your paid help) and engage with your constituants and learn from web developers like Simon who can do more to help your cause than any number of consultants you pay at present.
Keep up the good work Blame Sue. Perhaps the next site should be a “Hung Parliament” site?
Agreed – well said Kel.
People have a lot more power these days, they can create their own media (such as Blame Sue) which broadcasts a far more potent message than any of their electorial campaigns have this time round.