http://www.wriggedmedia.co.uk/2010/04/18/foursquare-the-future-of-mobile-marketing/ Thu, 19 Aug 2010 08:24:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.wriggedmedia.co.uk/2010/04/18/foursquare-the-future-of-mobile-marketing/comment-page-1/#comment-99 Craig Fri, 23 Apr 2010 16:02:59 +0000 http://www.wriggedmedia.co.uk/?p=638#comment-99 Great article! Last para does it for me - It will be interesting to see the extent marketers will be able to exploit the opportunity to get specifically targeted adverts or promos straight into the customer’s hands (mobile). I think the facilities to record and analyse customers movements on a mass basis will be the biggest barrier to this, followed by the customers rights (its inevitable that some people may view this as invasion of privacy - clearly the t&cs of Foursquare will have to address this) - the idea that if you follow a brand online (fb or twit) and you are 'checked in' to foursquare walking round a town centre that that brand can send you personalised ad/promos when you pass close to their store is immensely powerful - its like a customer proximity alert pulling the customer in store. I can see many opportunities for multi-nationals to benefit if rolled out worldwide. Great article! Last para does it for me – It will be interesting to see the extent marketers will be able to exploit the opportunity to get specifically targeted adverts or promos straight into the customer’s hands (mobile). I think the facilities to record and analyse customers movements on a mass basis will be the biggest barrier to this, followed by the customers rights (its inevitable that some people may view this as invasion of privacy – clearly the t&cs of Foursquare will have to address this) – the idea that if you follow a brand online (fb or twit) and you are ‘checked in’ to foursquare walking round a town centre that that brand can send you personalised ad/promos when you pass close to their store is immensely powerful – its like a customer proximity alert pulling the customer in store. I can see many opportunities for multi-nationals to benefit if rolled out worldwide.

]]>