In the first Quarter of 2010, it is reported that Google managed a $1.69bn profit (£1.3bn) which is a 38% increase for the same quarter last year. The search giant attributes this increase to the spending of large advertisers and big brands.
It’s not just the profit that has increased, there’s no smoke without fire, and with revenue up by 23% from last year, Q1 2010 has seen figures of $6.77bn (£4.39bn) which Google attributes to the improving economy encouraging big brands to spend on advertising again.
The UK accounts for 13% of Google’s overall business and generated revenue of £842m in Q1, up by 15% from Q1 2009.
The increase in growth has been explained by an increase in consumers clicking on Google’s sponsored adverts listed in the search results, namely increasing by 15% in Q1 2010 compared to Q1 2009. This combined with large advertisers returning to Adwords have been the central reasons for the company’s expansion.
